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大型零售商的消息引发推特困惑的反应

2019-08-30 10:19   美国新闻网   - 

 

永远21准备申请破产,彭博资讯周三报道——这家青年先锋商店的常客并不开心。

这一消息促使女装连锁店的粉丝们转向社交媒体,他们对为什么其他(可能不太受欢迎的)零售商能够保持相对良好的财务秩序感到困惑。

这篇文章很快引起了许多反应,从支持到完全的不同意,同时也提供了零售商财务困境的潜在原因。

然而,随着推特上对该公司可能申请破产的消息的评论蜂拥而至,在消费者眼中,永世21与彩虹和Rue21等竞争对手的长期竞争变得更加明显。

其他人指出,永世21的破产申请并不一定意味着连锁企业的灾难,而且它可能能够继续开放几个实体工厂。

彭博社周三还报道称,永世21正经历一段债务重组时期,并正在与潜在贷款方进行谈判。根据早期的报告华尔街日报,自今年早些时候以来,该公司一直试图通过关闭中国电子商务网站和关闭在台湾和法国的商店来避免申请破产。

Forever 21

永久21旗舰店标志于2013年10月26日在法国巴黎出现。

Rue21曾申请破产。2017年,CNBC报告称,该连锁店已“与贷款方达成协议,以减少债务”,并已于当年4月开始关闭400家门店。

根据该公司网站,永世21是“美国第五大专业零售商”,其物理位置的平均面积为38,000平方英尺,其中最大的一个约为162,000平方英尺。最初的地点在1984年开业,第一年的销售额为70万美元。经过多年的扩张,拥有800多家店铺,这家服装连锁店坚持认为自己“仍然是家族企业”

尽管多年来市场营销的方法是健康的,但仍有许多人对商店展示的服装和产品持异议,对尺码进行抨击,认为尺码可能代表不同的体型,也可能不代表不同的体型。

当然,有些人虽然对这可能对永世21员工意味着什么感到难过,但还是想尽快利用商店的打折商品。

NETIZENS WONDER WHY RUE21 AND RAINBOW ARE STILL OPEN AFTER REPORTS SAY FOREVER 21 PLANS TO FILE BANKRUPTCY

​Forever 21 is preparing to file for bankruptcy, Bloomberg reported Wednesday—and frequent consumers of the youth-forward store are not happy.

The news has since prompted fans of the women's clothing chain to take to social media, perplexed by why other—possibly less popular—retailers are able to remain in relatively good financial order.

The post quickly generated many responses ranging from supportive to outright disagreement, as well as an offering of potential reasons for the retailer's financial predicament.

However, as the comments on the news of the company's potential bankruptcy filing poured in from across the Twitterverse, Forever 21's longstanding rivalry with competitors such as Rainbow and Rue21—in the eyes of consumers—grew more apparent.

Others pointed out that Forever 21's filing for bankruptcy doesn't necessarily spell disaster for the chain, and that it might be able to keep open several of its brick-and-mortar locations.

Bloomberg also reported Wednesday that Forever 21 is undergoing a period of debt restructuring and is in talks with potential lenders. According to earlier reports by the Wall Street Journal, the company had been trying to avoid filing for bankruptcy since earlier this year by shutting down its Chinese e-commerce site and closing its stores in both Taiwan and France.

Forever 21

The Forever 21 flagship store sign is seen on October 26, 2013, in Paris, France.

Rue21 has filed for bankruptcy in the past. In 2017, CNBC reported that the chain had "entered into an agreement with lenders to reduce its debt," and had already started shuttering the doors of 400 of its stores that April.

According to the company website, Forever 21 is the "fifth-largest specialty retailer in the United States," and the average size of their physical locations is 38,000 square feet—with the largest one standing at approximately 162,000 square feet. The original location opened its doors in 1984, bringing in $700,000 from sales in its first year. After many years of expansion, and with the more than 800 stores, the apparel chain maintains that it "remains a family-owned business."

Despite a wholesome approach to marketing over the years, there were many who took issue with the store's presentation of the clothes and products, taking jabs at sizing that may or may not be indicative of diverse body types.

And of course, there were those who, though feeling badly about what this may mean for Forever 21 employees, wanted to take advantage of the store's heavily-discounted items as soon as possible.

 

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