前总统唐纳德·特朗普和副总统卡玛拉·哈里斯现在开始了他们的广告战，他们的竞选团队在关键的战场州展开了针对对方的八位数广告宣传。
哈里斯竞选团队本周将在下个月的民主党全国代表大会上发起为期三周的广告闪电战，耗资5000万美元。竞选团队宣布，她的竞选活动的第一个广告将副总统介绍给选民，突出她的职业生涯，并抨击她的共和党对手。
根据广告跟踪公司AdImpact的数据，特朗普竞选团队也在战场州推出了至少自1月份以来的第一个主要电视广告，攻击哈里斯，本周预留了至少1200万美元的播放时间。
特朗普竞选团队发布的30秒广告瞄准了前总统的持续言论，即哈里斯作为总统乔·拜登的边境沙皇“失败”，称她“软弱”和“危险的自由主义”。
“这是美国的边境沙皇，她让我们失望了。在哈里斯的统治下，这里有超过1000万非法移民，25万美国人死于芬太尼，残酷的移民犯罪，现在“伊斯兰国”在这里，”广告中的旁白说，随后是哈里斯的采访剪辑，似乎承认她没有去过边境。
“卡玛拉·哈里斯。失败了。软弱。危险的自由主义，”叙述继续。
根据AdImpact的数据，特朗普竞选团队已经在宾夕法尼亚州、佐治亚州、密歇根州、亚利桑那州、内华达州和威斯康星州预留了价值1200万美元的播出时间。
经过一周的努力来确定攻击哈里斯的最佳语言拜登退出了2024年的竞选，这个广告宣传活动反映了特朗普竞选团队对边境的关注——这是选民的一个主要竞选问题。
针对特朗普竞选团队的广告，哈里斯竞选团队表示，副总统专注于解决移民的根本原因，并声称在她的任期内，她从未负责管理边境。
哈里斯的第一个广告名为“无畏”，展示了哈里斯多年来的照片——从蹒跚学步的孩子到大学毕业生再到副总统——突出了她作为一名前检察官的背景，她“独特地适合于对付”这位现已被判有罪的前总统。
“作为一名检察官，她将杀人犯和虐待者绳之以法，”一名旁白在一分钟的广告中说道。“作为加州司法部长，她追逐大银行，为房主赢得了200亿美元。作为副总统，她向大型制药公司挑战，限制老年人胰岛素的成本。因为卡玛拉·哈里斯一直知道她代表谁。”
然后，这个广告引出了哈里斯的愿景和攻击特朗普，使用了她上周在威斯康星州密尔沃基市外的一所高中体育馆举行的首次竞选集会的镜头。
“我们相信，在未来，每个人都有机会不仅过得好，还能出人头地。在那里，每个老年人都可以体面地退休，”哈里斯在集会的录像中说。“但唐纳德·特朗普想让我们的国家倒退，给亿万富翁和大公司减税，并结束患者保护与平价医疗法案。”
该广告计划在未来三周内在地方和国家广播、有线电视节目、流媒体和社交频道上播放，包括在奥运会期间，以及《《单身女郎》》、《老大哥》和《每日秀》等节目中播放
根据广告跟踪公司Medium Buying的数据，哈里斯竞选团队已经在密歇根、宾夕法尼亚、威斯康星、亚利桑那、佐治亚、内华达和北卡罗来纳等州预留了播出时间。
Trump and Harris kick off ad campaign war, placing major TV ad buys in battleground states
Former President Donald Trump and Vice President Kamala Harris have now kicked off their ad war with both of their campaigns launching major eight-figure ad campaigns targeting each other in key battleground states.
The Harris campaign this week is launching a $50 million three-week ad blitz through the Democratic National Convention next month, with the first ad of her campaign introducing the vice president to voters, highlighting her career and taking hits at her Republican opponent, the campaign announced.
The Trump campaign too has launched its first major television ad in battleground states attacking Harris since as least January, reserving at least $12 million worth of airtime this week, according to ad tracking firm AdImpact.
Trump's 30-second ad, released by the his campaign, zeroes in on the former president's ongoing rhetoric that Harris "failed" as President Joe Biden's border czar, calling her "weak" and "dangerously liberal."
"This is America's border czar, and she's failed us. Under Harris, over 10 million illegally here, a quarter of a million Americans dead from fentanyl, brutal migrant crimes, and ISIS now here," a narrator in the ad says, followed by an interview clip of Harris appearing to admit she hasn't visited the border.
"Kamala Harris. Failed. Weak. Dangerously liberal," the narration continues.
According to AdImpact, the Trump campaign has reserved $12 million worth of airtime across Pennsylvania, Georgia, Michigan, Arizona, Nevada and Wisconsin.
After a week of working to determine the best language to attack Harris sinceBiden left the 2024 race, this ad campaign reflects the Trump campaign's push to focus on the border -- a major campaign issue for voters.
In response to the Trump campaign's ad, the Harris campaign suggests that the vice president was focused on addressing the root causes of migration and claimed that at no point in her tenure was she in charge of managing the border.
Harris' first ad, titled "Fearless" and featuring pictures of Harris over the years -- from a toddler to college graduate to vice president -- highlights her background as a former prosecutor who is "uniquely suited to take on" the former president, who is now a convicted felon.
"As a prosecutor, she put murderers and abusers behind bars," a narrator says in the one-minute ad. "As California's attorney general, she went after the big banks and won $20 billion for homeowners. And as vice president, she took on the big drug companies to cap the cost of insulin for seniors. Because Kamala Harris has always known who she represents."
The spot then leads into laying out Harris' vision and attacking Trump, using footage from her first rally of the campaign last week in a high school gym just outside Milwaukee, Wisconsin.
"We believe in a future where every person has the opportunity not just to get by, but to get ahead. Where every senior can retire with dignity," Harris said in the footage from the rally. "But Donald Trump wants to take our country backward, to give tax breaks to billionaires and big corporations and end the Affordable Care Act."
This ad is scheduled to run on local and national broadcast, cable programming, streaming and social channels over the next three weeks, including during the Olympic Games, as well as programs like "The Bachelorette," "Big Brother" and "The Daily Show."
The Harris campaign has reserved airtime in states like Michigan, Pennsylvania, Wisconsin, Arizona, Georgia, Nevada and North Carolina, according to ad tracking firm Medium Buying.
